In the pantheon of sneaker royalty, certain silhouettes hold eternal reign. The Air Jordan 4 "Bred"
Gone is the traditional leather upper, replaced by supple, tumbled full-grain leather that immediately elevates the shoe's luxury quotient. Each panel shows intentional textural variation, creating depth and character that develops a unique patina over time. The iconic features remain gloriously intact: the silhouette-defining plastic wing eyelets, the mesh netting on quarter panels and tongue, and the timeless Cement Grey accents on the midsole. The "Nike Air" branding on the heel tab completes the nostalgic trip. The classic black, cement grey, and fire red color combination remains arguably the most menacing and versatile in sneaker history. The contrast between the black upper and red outsole continues to command attention both on-court and in streetwear rotations. Originally releasing in 1989, the Jordan 4 "Bred" gained immortality through Michael Jordan's legendary "The Shot" over Craig Ehlo in the 1989 NBA playoffs. This Reimagined version pays homage to that heritage while treating the design with contemporary craftsmanship standards that today's collectors demand. Anticipation reaches fever pitch whenever the Bred 4 returns. This Reimagined edition sits at the intersection of nostalgia and innovation—appealing both to those who remember the original releases and newer enthusiasts seeking premium construction in their grail sneakers.Design Evolution: Honoring Heritage, Embracing Modernity
Premium Materials
Signature Elements
Bred Colorway Perfection
From Moment to Monument
"The Reimagined series asks not what we would change about these icons, but how we can better honor their original intent with modern resources."
In the Collector's Sphere
Release Details
The Air Jordan 4 "Reimagined Bred"
Styling the Icon
The Bred 4's color versatility makes it a stylist's dream. Pair with tapered black denim and a simple white tee for effortless cool, or lean into athletic aesthetics with matching NBA gear. The shoe commands attention without requiring elaborate complementary pieces—true hallmark of timeless design.